企业如何用好CRM系统？把CRM用得更好？

说到CRM系统，我相信很多企业都很熟悉，尤其是那些处于初创阶段的企业。由于固定客户不多，企业进入行业领域、在行业市场上实现跨越将特别困难。面对这些问题，最好的办法就是使用CRM系统。但对于大多数企业来说，使用CRM系统并不困难，但更好地使用CRM系统则更加困难。

When it comes to CRM system, I believe many enterprises are familiar with it, especially those in the start-up stage. Due to the small number of fixed customers, it will be particularly difficult for enterprises to enter the industry and achieve leapfrogging in the industry market. Facing these problems, the best way is to use CRM system. But for most enterprises, it is not difficult to use CRM system, but it is more difficult to use CRM system better.

所谓CRM系统实际上是指客户关系管理，即企业用来跟踪客户、发现潜在客户的客户管理系统。通过该CRM系统，企业可以更好地管理客户和销售，帮助企业销售团队提高协调能力，为企业销售团队带来更高的销售额，方便销售人员与客户沟通。

The so-called CRM system actually refers to customer relationship management, that is, the customer management system used by enterprises to track customers and find potential customers. Through the CRM system, the enterprise can better manage customers and sales, help the enterprise sales team improve the coordination ability, bring higher sales for the enterprise sales team, and facilitate the communication between salesperson and customers.

现在很多企业都面临着同样的问题，比如推广改造成本相对较高、没有询价、没有订单、内外部防范不足、无法把握市场预测趋势等。为了解决企业面临的这些问题，我们需要使用CRM系统，因为CRM系统可以提供全方位的网站数据监控，不仅可以直接获得网站关键词排名，还可以作为营销优化的有利数据，从而利用真实数据作为预测产品趋势的参考。这将有助于企业提高对市场预测趋势的把握能力。

Now many enterprises are facing the same problems, such as relatively high promotion and transformation costs, no inquiry, no orders, insufficient internal and external prevention, unable to grasp the market forecast trend and so on. In order to solve these problems faced by enterprises, we need to use CRM system, because CRM system can provide all-round website data monitoring, which can not only directly obtain website keyword ranking, but also serve as favorable data for marketing optimization, so as to use real data as a reference for predicting product trend. This will help enterprises improve their ability to grasp the market forecast trend.

CRM系统可以保证企业网站通过关键字、视频等方式获得大量流量。这次促销的成本远低于广告招标的成本。使用这种多渠道智能营销也可以为企业带来最大的价值，增加企业的投资回报。

CRM system can ensure that enterprise websites can obtain a large amount of traffic through keywords, videos and other means. The cost of this promotion is much lower than that of advertising bidding. Using this multi-channel intelligent marketing can also bring the greatest value to the enterprise and increase the return on investment of the enterprise.

大多数企业在日常管理过程中都会遇到客户管理问题。如果客户关系管理不好，他们将失去一些潜在的商业机会和企业的巨大竞争机会。CRM系统的使用可以帮助企业留住一些来自展会或在线推广的优质客户。这些客户可以牢牢掌握在企业手中，而不是过去的销售人员手中。这样，在控制客户方面就不会有重大问题。至少，销售人员的辞职不会给企业带来太大损失。

Most enterprises will encounter customer management problems in the process of daily management. If the customer relationship management is not good, they will lose some potential business opportunities and huge competitive opportunities. The use of CRM system can help enterprises retain some high-quality customers from exhibitions or online promotion. These customers can be firmly in the hands of the enterprise, rather than the sales staff in the past. In this way, there will be no major problems in controlling customers. At least, the resignation of sales staff will not bring too much loss to the enterprise.

虽然许多企业已经意识到客户关系管理的重要性，但对于大多数企业来说，很好地使用CRM系统并不容易。我们需要从多方面更好地发挥这一体系的作用，为企业带来更多的价值和效益。

Although many enterprises have realized the importance of customer relationship management, it is not easy for most enterprises to use CRM system well. We need to better play the role of this system from many aspects to bring more value and benefits to enterprises.